The legend that is Franklin Barbecue stretches far beyond its home-city of Austin, Texas. What began life back in 2009 as a simple food truck just off the interstate has now become an undisputed Austin institution, a rite of passage for meat-loving tourists, and a veritable goldmine for owners Aaron and Stacy Franklin – so far the brand has generated a bestselling BBQ cookbook, a popular web series, an always-rammed trailer at SXSW, a line of BBQ sauces, and a PBS TV show, as well as multiple prestigious awards. It’s saying something that this no-frills, unassuming restaurant, seating perhaps 100 diners at most along shared wooden benches, has exploded onto the national consciousness in recent years because, if Texas is known for one thing, apart from, you know, all the other things it’s known for, it’s good barbecue. This is, after all, where American barbecue was (arguably) invented, and certainly where the art was perfected, by German and Czech settlers bringing with them across the Atlantic their smokers and crafty sausage-making techniques. A tradition of church and political socials taking place over barbecue developed, complimented by a booming Texan cattle industry and the emancipation of slaves, many of whom looked to barbecue pits as a source of income as freemen. What was […]
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